MSBI provides many benefits to companies utilizing it. It can eliminate a lot of the guesswork within an organization, enhance communication among departments while coordinating activities, and enable companies to respond quickly to changes in financial conditions, customer preferences, and supply chain operations. MSBI improves the overall performance of the company using it. The firms have recognized the importance of business intelligence for the masses has arrived. Some of them MSBI benefits listed below: With MSBI superior tools, now employees can also easily convert their business knowledge via the analytical intelligence to solve many business issues, like increase response rates from direct mail, telephone, e-mail, and Internet delivered marketing campaigns. With MSBI, firms can identify their most profitable customers and the underlying reasons for those customers’ loyalty, as well as identify future customers. Analyze click-stream data to improve ecommerce str...